Websites are the new digital storefronts of any successful company these days. In essence the company’s website creates an opportunity to leave either a good or a bad first impression for first time online visitors. The main goal should be to have a great looking website design and a fully functional and intuitive navigation structure to allow your online visitors to find the relevant information as quickly as possible. For larger more complex websites a UX or user experience analysis should be done in order to create a navigation structure that’s both intuitive and easy to use for anyone that ends up on your website.
We can assist with the user experience process design by advising what the menu items should be called and how the structure should be setup to maximise ease of use. We can also assist with product or office photography and with sourcing hi quality professional imagery related to your industry and your product and/or service offering. This will go a long way towards creating a professional looking website design that gives a great first impression of your business. Once a good first impression is created then the chances of turning a visitor into a customer is greatly improved.
The other thing to think about when you create a new website design from scratch is the content or text to be used on your website. This is a crucial part of having a website that ranks well on search engines for the keyphrases related to your business and your service or product offerings. This is because Google scans your website and adds all the text to its index of known websites. When you do a search online Google scans its entire index and offers results based on what it believes to be the closest match to what you have typed in the search box. So even if no human reads the text on your website, it remains a crucial part of attracting new visitors onto your website. We can also assist with content writing at an excellent price to ensure your new website design is as easy to find as possible.
The other major part of website designing is having a beautifully designed hi resolution logo that can properly portray your business’s brand identity to any new potential clients. This well designed trademark will also help connect your website to your physical business premises and all other business documentation. For any assistance with your corporate identity design please speak to your sales assistant, and please click here for examples from our portfolio of completed designs.